Brandbook for Pandai
Brand Guideline & Assets Repository
Introduction
The Start of a Journey
Welcome to the universe of knowledge where learning meets innovation, Pandai Education – a modern solution that transcends geographical barriers through technology.
A journey to live our core values.
Brand Message
An Online Learning App Providing Learning Materials & Online Tuition for All School Students with All Subjects based on MOE Syllabus.
Brand Values
MOE-Syllabus-based, our content is made and refined by experienced tutors
Taking conventional learning styles all in one app. Digitised. Personalised. Accessible.
Dedicated to instilling love for education in students, ensuring their academic success.
Trusted by over 600,000 students and a substantial network of partners and supporters.
Tone of Voice
Our communication strategy builds a bridge between Pandai and students. It narrates a story that communicates Pandai's unique values.
Our communication strategy builds a bridge between Pandai and students. It narrates a story that communicates Pandai's unique values.
MOE-Syllabus-based, our content is made and refined by experienced tutors
Taking conventional learning styles all in one app. Digitised. Personalised. Accessible.
Dedicated to instilling love for education in students, ensuring their academic success.
Section A1 : Logo
Beauty of Mathematics in its most elegant form
The Name Pandai means smart in Malay. Our logo speaks a picture of the Pandai mark, a modern solution that transcends geographical barriers through technology. Precise, simple, purposeful.
Logo On Color Background
On white, dark or dark green, our logo appears in full color, on our green, a single color Dark version should be used. Always make sure there is enough contrast between the logo and the background.
- Scaling of 120 pixels (w) with constrained (H) for Digital
- Scaling 1.25' for Print
Section A2 : Logo Clearspace
The clearspace around our logo should always be maintained when used in isolation of our logo. The used of "a" letter from the logo that creates a clear space for every sides.
Brand Mark Clearspace
40px of clearspace on all sides is compulsory on any applications (Current Scale).
Section A3 : Logo Do's & Don'ts
Do not alter the logo. Avoid the following common mistakes. The logo has been carefully constructed, so please don't break it. You should avoid any of the following treatments or alterations to the logo.
Do not stretch
Do not scale either word independently
Do not scale the symbol
Do not outline
Do not use any color besides the primary brand colors
Do not use dropshadow
Do not place on confusing patterns & images
Do not apply patterns
Logo Placement on Various Media
When using the logo in an image, avoid placing the logo in areas with too much visual clutter. Place the logo in an area with open space and minimal color variation and texture.
A well-placed logo fosters brand recognition. Choose a fixed position for your logo—such as the bottom right or top left—and stick with it across all visuals. This prevents inconsistency and makes branding instantly recognizable.
Section A4 : Partnership Lockups
When locking Primary/Corporate Logo with partner or collaborations, venues and events, we should use consistent spacing to create a uniform composition across all lockups.
Lockups also can be Emphasized based on collaborators needs/requirements or as options for them/us to choose. 👇
Section A5 : Typography
Primary & Complimentary Font
We finally found Poppins & Storytime. Readability, versatility and visually pleasing all in one.
Usage Principles
This is a guide that outlines general typesetting principles. Use them as a reference any time our typefaces are used.
Section A6 : Colors
Primary Palettes
The unspoken ambassadors of Pandai
Secondary Palettes
The artful fusion of personality and innovation.
Section A7 : Character Illustrations
Brand Faces : Aidan & Nadia
When it comes to Primary character illustration, we make use of very thin strokes to create a beautifully crafted character that fits nicely with most of our collaterals use cases.
Section A8 : Mascot
PBot
Our lively ambassador with a playful and approachable features.
Section A9 : Functional Illustrations
We created a set of illustrations to help communicate specific product features and elements. Many of them are versatile enough to help tell various product stories.